For instance, by combining Customer Genome predictions with product attribute matching, Fractal helped FTI profile potential advisors with laser precision. This helped them recommend the most appropriate products to their clients. It has also been able to identify and engage more valuable leads, such as advisors most likely to be active on social media.
That’s not all, the Association of National Advertisers (ANA) has recognized FTI’s collaboration with Fractal for the Genius Award in Digital Marketing Analytics. “Fractal is a great partner that has helped us advance our analytics practice,” says Bell. “They invested in learning about our industry, business, company, and people. Ultimately, they contributed a level of analytics experience and expertise that allowed us to move much more quickly than we would have been able to do on our own.”