Editor’S Note
Taking responsibility
Susmita
Managing Editor
Very few large organizations are unaware of their social responsibility and their operations’ impact on the environment and society.
Most are taking positive action to improve this impact. Organizations increasingly recognize the need to take positive steps to mitigate environmental impacts. Not only have employees’ well-being, carbon footprint reduction, and community contributions been prioritized, but businesses now understand that AI programs can significantly influence outcomes.
“Anything you do in AI must have responsibility at its core,” says Sray Agarwal, a principal consultant at Fractal. Awareness of responsible AI is growing at national and institutional levels. Fractal is working with governments across the world to help shape policy and regulations. It is also working with individual businesses to ensure they consider the unintended consequences of their AI programs. You can read more about responsible AI in our cover story for this issue of ai:sight, which begins on page 03.
Elsewhere, you can learn about a business seeking to understand its clients’ behavior and preferences more personally. Franklin Templeton Investments has tapped into the power of machine learning and pattern-matching algorithms to unlock new insights with Fractal’s Advisor Genomics solution. This revolutionary approach provides a rich, in-depth understanding of their financial advisor customers in a completely new way. What’s more, it helps to identify and engage more valuable leads.
The solution has delivered impressive results, identifying 13,000 sales leads with a 65% success rate, leading to a 26% uplift in sales and 82% ‘thumbs up’ favourability score from clients. Turn to page 15 to read more.
Results like these take great leadership. But how do successful people get even better? By answering questions like these, Dr Marshall Goldsmith has become one of America’s most influential leadership coaches. He provides some thought provoking insights and says: “Sometimes you need to eat the marshmallow”! Find out what he means on page 11.
There is plenty more in this issue too. I hope you enjoy the read.