
Why the next competitive advantage will belong to CEOs who redesign their operating model, not just their tech stack?
In June 2025, Pranay Agrawal walked onto the main stage at the Presidents’ Summit in Copenhagen to address more than 4,000 CEOs and senior decision-makers. The atmosphere was electric, but not euphoric. There was ambition in the room, and anxiety.
AI had already moved from curiosity to the board agenda. Budgets were being reshaped. Pilots were everywhere. And yet, for many in that hall, something uncomfortable lingered beneath the optimism: the returns did not yet match the rhetoric.
Across industries, leaders are encountering the same pattern. Demonstrations impress. Proofs of concept deliver flashes of promise. Then the momentum dissipates. Not because the algorithms fail, but because the organization resists. Research continues to confirm what executives quietly acknowledge: most companies still struggle to scale AI into sustained enterprise value.
Agrawal has built a career navigating this tension precisely: the distance between technological breakthrough and organizational transformation. And if there is one thread that runs through his leadership philosophy, it is this: AI scale is not a software problem. It is a leadership discipline.
The hard part isn’t intelligence; it’s integration
Consumer AI has moved with astonishing velocity. Enterprise AI has not, and for good reason.
“Enterprise performance is tough,” Agrawal notes without embellishment. Complex workflows. Multifunctional teams. Regulatory scrutiny. Privacy obligations. Reputational risk. In that environment, an elegant model is the easy part. Embedding it into the living, breathing metabolism of the organization is something else entirely.
When pilots are designed in isolation from these realities, they stay ornamental. They remain proofs of concept rather than becoming infrastructure.
Agrawal’s warning to leaders is direct: “AI is now not a good to have. It is at the core of your business now. It is an imperative. It’s a competitive necessity.”
There is a temptation in moments like this to pause, to wait for standards to mature, for regulatory dust to settle, for clearer playbooks to emerge. But capability compounds. The longer an organization waits, the wider the distance grows between those building institutional muscle and those observing from the sidelines.
In London, months later, he returned to the same conclusion: AI cannot be treated as an accessory. It demands an operating model shift.
AI adoption is not a technology cycle. It is a capability race.

Pranay Agrawal
Co-founder and Chief Executive Officer, Fractal Analytics
An inflection point on the scale of industrialization
At Pfizer’s Elevate Summit, Agrawal stepped back from quarterly metrics and drew a longer arc.
“Did industrialization transform humanity? And did the internet transform humanity? The answer is obvious. And AI is going to transform humanity much more than all of these technologies did for us.”
The pattern is familiar. Consumers adopt rapidly. Enterprises follow slowly. But this time, the gap is more consequential. Because what is being reshaped is not only communication or commerce, it is decision-making itself.
The organizations that close this gap first will not simply operate more efficiently. They will think differently.
The question that changes everything
In conversation, Agrawal often reframes the AI debate with a single sentence:
“Don’t ask how smart we can make machines. Ask how machines can make us smarter.”
It sounds philosophical. In practice, it is operational.
Too many AI conversations fixate on model performance. How accurate. How fluent. How autonomous. But boards do not reward eloquence. They reward improved outcomes.
The true test of AI is whether decisions become clearer. Whether accountability strengthens. Whether confidence increases.
When intelligence shifts from being a feature of software to being a property of the organization, the competitive calculus changes.
Beyond the feature upgrade
In the rush to retrofit legacy products with generative capabilities, many companies are chasing a surface-level upgrade. More conversational interfaces. More automation. More visible “AI.”
Agrawal pushes further. The upgrade that matters is not more intelligence inside the machine. It is better intelligence embedded across the enterprise, faster learning loops, sharper prioritization, and reduced friction in critical decisions.
The distinction is subtle but decisive. One produces better demos. The other produces better companies.
The new AI stack and why it forces redesign
At Presidents’ Summit, Agrawal offered a metaphor that clarifies the moment. Early AI systems absorbed knowledge and reproduced it faithfully. The next generation reasoned through problems. Now we are entering the era of agentic systems, technologies that can think, plan, and act alongside humans.
That progression is not merely technical. It is structural.
If systems can reason and act, then workflows must be reconsidered. Guardrails must be redesigned. Decision rights must be explicit.
The executive challenge is no longer whether AI can augment work. It is the parts of the enterprise that must be fundamentally reimagined.
Human potential as architecture
There is a phrase that appears frequently in AI discourse, “augmenting human potential.” Agrawal insists that it cannot remain aspirational language. It must become design architecture.
Who owns the decision?
Who carries the consequence?
What context must they see to trust the system enough to act?
These are not philosophical questions. They determine whether AI lives in a pilot deck or in a production workflow.
Most AI programs stall precisely because trust and workflow integration are treated as afterthoughts.
Agrawal’s discipline is to reverse the framing: start with business strategy. Then embed AI into it. Governance is not friction. It is an accelerant.
When done well, trust compounds alongside usage.
The three moves that separate performers from experimenters
When pressed for practical guidance, Agrawal does not offer a playbook of tools. He returns to structural moves.
First, leaders must revisit core processes, product development, sales, manufacturing, service, and ask what they would look like if designed today with intelligence embedded from end to end. AI is an ingredient, not the outcome.
Second, organizations must confront the emotional dimension of transformation. “There is a lot of buzz out there, but there is equally a lot of confusion and certainly a great deal of fear.” Reskilling is not symbolic. It is how companies convert anxiety into agency.
Third, governance must evolve from compliance theater into adoption infrastructure. “Great technology, if not adopted, does not give us the results.” AI programs require investment in privacy, security, data governance, and change management strong enough to sustain scrutiny at scale.
Adoption is as much a budgeting decision as it is a technical one.
When AI shifts outcomes, not just interfaces
Agrawal’s examples deliberately transcend the corporate dashboard.
AI-driven energy optimization in data centers demonstrates measurable infrastructure impact. Advances in protein structure prediction accelerate scientific discovery. In healthcare, embedded AI collapses the time between suspicion and diagnosis.
The pattern is consistent: when intelligence is embedded into systems, latency shrinks. Decisions accelerate. Outcomes improve.
This is not incremental productivity. It is a structural transformation.
The productivity imperative
Agrawal also frames AI within a macroeconomic reality. As population growth slows in many economies, productivity must shoulder more of the burden of rising living standards.
In that context, AI becomes more than a competitive differentiation. It becomes an economic lever.
For C-suite leaders, the implication is clear: the choice is not whether to adopt AI. It is a question of whether to shape the transformation or react to it.
Leadership in the age of intelligent systems
At the start of his London remarks, Agrawal opened not with technology, but with gratitude, acknowledging client partnership and trust.
It is a subtle but revealing posture. Scaling AI is not a solitary pursuit. It requires credibility, collaboration, and shared conviction. Capability compounds. Trust compounds. So does hesitation.
Ultimately, Agrawal’s leadership rests on a sharp understanding of decision friction inside complex organizations. He builds systems that reduce that friction while preserving accountability and responsibility.
In this framing, AI scale is not a technology milestone. It is a cultural shift. An operating model redesign. A recalibration of how humans and machines share judgment.
And the leaders who will define this era will remember the question that reframes the entire transformation:
“Don’t ask how smart we can make machines. Ask how machines can make us smarter.”
The mandate for the C-suite is no longer to experiment with intelligence.
It is to lead with it.
References
AI Adoption in 2024: 74% of Companies Struggle to Achieve and Scale Value.
Deloitte | State of Generative AI in the Enterprise 2024: Moving from potential to performance.
McKinsey | The State of AI: Global Survey 2025.
EY | Responsible AI Pulse Survey: advanced governance linked to better outcomes.
PwC | Responsible AI Survey 2025.
Domino Data Lab | REVelate 2024 Survey: Responsible AI governance gaps.
TechCircle | Fractal Analytics appoints co-founder Pranay Agrawal as new CEO.
PR Newswire | Fractal Analytics Announces Major Expansion, Appoints Pranay Agrawal as CEO.
Reuters | India's Fractal Analytics gets SEBI nod for country's first AI-focused IPO.
The Economic Times | Fractal Analytics gets Sebi approval for IPO.
Business Standard | Fractal Analytics gets Sebi nod for ₹4,900 crore IPO.
AI Magazine | Pranay Agrawal Executive Profile
DecisionStats | Interview: Pranay Agrawal, Co-Founder, Fractal Analytics.
Presidents Summit (Copenhagen) |Pranay Agrawal at Presidents Summit.
London Executive Summit | Pranay Agrawal at London Executive Summit.
In-person

Pranay Agrawal is the Co-Founder and CEO of Fractal, a global AI and analytics company focused on driving enterprise-wide opportunity optimization.


