The AI advantage in asset management

Businesses that operate in the highly regulated and inherently cautious financial services industry are rarely the first to adopt breakthrough innovations. But when they do, indicates that change is afoot across all markets and geographies.

“Our clients in the financial services industry were originally apprehensive about GenAI, but they are now acknowledging that it is here to stay,” says Gaurav Sharma, client partner for consulting financial services at Fractal. “They are assimilating the change.”

The big question arises as to how this assimilation will lead to adoption that unlocks value. The answers found in banking and insurance could provide important lessons for all other businesses contemplating progress on their GenAI journeys. Our main feature article explores this in more detail and considers the different use cases for GenAI in the financial services industry.

We also speak with Daragh Morrissey, director of AI at Microsoft Worldwide Financial Services, to learn more about the importance of responsible AI tools, which provide banks with the confidence to embrace a new wave of solutions that will transform the industry. Read through the complete interview in this volume.

We look into how a global financial services firm is already yielding benefits of adopting GenAI solutions whose teams are making better decisions and increasing productivity thanks to a new tool that does the heavy lifting to get insights from its data.

There’s much more in this issue, including insights into the challenges being addressed with Marshall’s exclusive India visit the fascinating reasons why some businesses are failing with AI-based problem-solving.